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Total Influence

Is a Digital Marketing Advertising Agency or Digital Marketing Services Provider (DMSP) that handles all aspects of digital content and media. From website development to search engine optimization (SEO), search engine marketing (SEM), social management, to paid display, social, video, and mobile, Total Influence develops the strategy and tactical execution to drive results.

Unlike traditional media, there are two equally important parts to planning a digital campaign: context and users. To ensure we’re only targeting users with a high propensity to purchase you product, Total influence integrates BlueKai’s Audience Data Marketplace and The Data Alliance to provide unmatched views into online behavioral segmentation. Next, we add the industry’s best contextual intelligence from Complete and ComScore to ensure campaigns are placed on sites whose entire user base is significantly more likely to be interested in your campaign than the average website. We buy customers not websites. It doesn’t get any more scientific than this!

Let’s get started!

“It All Starts With Search Engine Optimization.

Total Influence is committed to maintaining our status as a cutting edge SEO firm; we are constantly testing new and not yet established SEO practices such as universal, semantic, and local search. We utilize all types of content (including multi-media and PR) to achieve a search engine authority, not only in natural results, but in image, video, news, and e-commerce search engine verticals as well.

As a company, our mission is to make SEO (also known as search engine optimization) easily understandable for all our clients. Search Engine Optimization (SEO) is an online marketing strategy designed to help organizations generate awareness, traffic, and sales on the Internet through natural placement on search engine results pages (SERPs).

Anatomy of SEO

SEO consists of 2 main elements:

1. On-Site SEO: SEO work that deals with a website’s specific page structure, content, and navigation.

2. Off-Site SEO: SEO work that is done outside of a website, primarily link building and syndication strategies.

With professional SEO tools we get insight in your the performance of your website and your competitors SEO strategy and reveal weak and strong points. Our SEO reports are easy to understand and will show how we can get your website step by step into the top positions of Google, Yahoo and Bing for your desired keywords.

SEO doesn’t have to be complicated. We like to expose the mystery around SEO and we will reveal all SEO secrets for you. It all starts with a short introduction over the phone. During this 10 minutes phone call we take both take a look at your website and we will make some observations and listen to your wishes. We instantly can give some practical tips and tell you what needs to be done to make your website perform with regards to the search engines. According to your business goals and our experience we can estimate how much needs to be invested to get to the top of the search engines.

Advantages of good search engine optimization

  • More targeted visitors to your website. These are visitors that are actually looking for your product and/or service.
  • Better branding and recognition because of higher visibility in the search engines.
  • Improved reputation of your business. Companies that rank high in search engines are found to be more trustworthy.

Contact us today for a FREE Digital Analysis of your website!

“Increase your brand equity.

Search Engine Marketing

Increase your brand equity to quality prospects who are already searching for your products/services.

  • Retargeting, or remarketing, targets prospects who have visited your site in the past.
  • Display Marketing targets prospects who have visited websites offering similar products/services.
  • Textual SEM Campaigns target prospects based on keyword searches.

Learn more about Remarketing here!

Remarketing 101 – The Basics You Should Know
how does retargeting work

Did you know that over 95% of users leave websites without converting? Ninety-five percent?! It’s hard enough getting customers just to visit your web site, so using creative tactics to keep visitors engaged is important, and that’s where remarketing comes in.

What is remarketing?

Remarketing, also known as retargeting, helps businesses like yours advertise to people  who have shown interest in your brand or website, but left without converting. A conversion can range from making a purchase, to inquiring about more information, or taking some other desired action. Remarketing allows you to keep your brand in front of your online visitors after they’ve left your website.

Why remarket?

Because most website visitors leave without making a purchase, your business could be losing potential sales. There may be several reasons why a visitor doesn’t complete a purchase, which is why remarketing can be an affordable and effective way to reengage potential customers. Remarketing allows you to target specific visitors who’ve already shown interest in your brand, increasing its effectiveness by saving advertising costs and increasing your Return on Investment (ROI).

How does it work?

By simply adding a bit of code to your website or URLs, remarketing “tags” can be placed on your online visitors with a “cookie” or a pixel. Visitors will then be served with relevant banners, text, or video ads (that you create/provide) as they browse the internet.
For example, a customer visits your online store, browses your listings, places an item in their shopping cart, but never actually checks out. As that visitor browses the Internet, he/she will see ads that remind them to go back and complete said purchase. Their interest is recaptured and they return back to your site to complete your desired action. Effective remarketing ads can be a great opportunity to promote a sale, upsell new products, and cross-sell existing products.

What type of remarketing is right for my business?

Whether you’re working with a remarketing company or utilizing self-service remarketing tools, there are many paths you can take. Here are a few examples of different types of remarketing:

Site Remarketing – The most popular form of remarketing, like the example above, is a great way to stay top of mind with customers after they’ve left your site.

Search Remarketing – When using search remarketing, you’re targeting users on search engines who have searched keywords or phrases relevant to your business offerings. Keep in mind, user queries don’t always mean intent to purchase.

Social Media Remarketing – Similar to site remarketing, you can place a pixel on shared links on social networks, like Facebook, and serve relevant ads.

Email Remarketing – If your business is using email marketing, email remarketing can be a great complimentary addition. Customers who have high engagement with your emails have the potential to be great customers with the right motivation.

Why choose remarketing?
  1. Stay Top of Mind – You’ll stay in front of your audience after they’ve already left your site.
  2. Higher ROI – Remarketing lets you reach qualified customers who’ve already shown interest in your brand, product, or website at a much lower price than traditional reach campaigns.
  3. Retain Visitors – You drive users through your sales process with different CTA’s (calls to action) at different stages of your funnel.
  4. Better Performance – When used properly, remarketing generally has better clickthrough and conversion rates than traditional reach ads because of its unique ability to segment users based on the specific actions they’ve taken on your website.

There are many other types of remarketing tactics that can be used. SEOMOz has a great detailed introductory blog post while Business2Community and SearchEngineWatch break down a variety of other remarketing tactics. With the holiday season ramping up, it’s a great time to get started with remarketing.

Contact us today for a FREE Digital Analysis of your website!

“Social Media IMPACTS SEO.

Social Media Marketing

Build engagement from qualified traffic through trusted third party sources.

  • Target influencers in your niche.
  • Increase word-of-mouth referrals.
  • Stay on top of conversations about your industry and company

Learn more about Social Media Marketing here!

The Impact of Social Media & Blogging on SEO

social-seo-cycle_for_web

Now more than ever, company marketers are charged with improving performance with fewer resources and shifting marketing budgets from traditional to digital tactics like Search Engine Optimization (SEO) and social media. There are significant benefits from combining SEO and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO.

One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings.

Here are three ways that social media impacts SEO:

1. Getting quality, relevant inbound links

A successful social media marketing campaign can result in a multitude of new inbound links to your site. Inbound links are one of the most important things that influence the rankings of your site. Put two and two together, and it’s easy to see how social media can be a great way to improve your rankings.

The best thing about this is that the majority (if not all) of the links that come from a social media marketing campaigns are natural links; they’re not reciprocated, bought, or solicited.

2. Using social media websites for reputation management

Lots of social media sites, especially the more popular ones, rank very well within the search engines. This can be both a positive and negative thing when it comes to managing your reputation.

It is very easy to control the first page of results by leveraging these sites. Get people talking about your company or site positively on Facebook, Twitter or YouTube, and you might end up with those listings that show up on the first page of search engine results for your name, along with your own site.

3. Ranking pages on social media websites

With new sites that have trouble ranking consider trying to rank a page on a social media site instead. These sites rank extremely well on the search engines, as described above. Their domains are very powerful and with a few links to an internal page, it has a great shot of ranking, even for competitive keywords.

Contact us today for a FREE Digital Analysis of your website!

“Optimized email marketing STRATEGIES.

Email Marketing

Make the most of your list of subscribers, or a purchased list, through optimized email marketing strategies.

  • Subject lines tested for SPAM incite higher open rates.
  • Graphic newsletter designs increase click-through rates.
  • Strong landing pages coupled with our effective emails increase overall conversion rates.

Contact us today for a FREE Digital Analysis of your website!

“Search Engines Emphasize Content Freshness in Ranking.

Website Planning, Design, and Maintenance

Our proactive website support ensures your website is fully compatible, up-to-date and optimized to maximize returns.

  • Keep your content fresh and up-to-date.
  • Ensure the functionality of all links, forms, videos etc.
  • Weekly website traffic and results reporting.

Contact us today for a FREE Digital Analysis of your website!

“A WISE SEO strategy.

Blog Solutions

Become a trusted source of valuable information your target has an interest in.

  • Posts will be created that include fresh content about your company
  • Posts will be optimized to include keyword-rich content that search engines gravitate to

Contact us today for a FREE Digital Analysis of your website!

“First impressions are, indeed, EVERYTHING.

Content Development

Become a trusted source of valuable information your target has an interest in.

  • Well written copy and targeted messaging to ensure you stand out from the competition.
  • Ensure your message pops with customized high definition graphics.
  • Make a greater impact on your customer/prospect through interactive video production.

Contact us today for a FREE Digital Analysis of your website!

“A specific, targeted and measurable marketing strategy.

Cross Media Marketing

Utilize interactive avenues in conjunction with traditional media to effectively reach your target audience.

  • Provide multiple avenues for information to be reached.
  • Remain a constant presence in front of customer/prospect.
  • Increase impressions of marketing messages to a larger, targeted brand reach.

Contact us today for a FREE Digital Analysis of your website!

“Far reaching, Cost Effective, Timeless.

TV & Radio Production

Production of TV and/or Radio Ads developed by our in house production company, HD Pro Productions

  • Vivid, high definition video production for TV or use via interactive channels.
  • Comprehensive radio production, from script writing to placement.
  • 3D animation and motion graphics developed on site.

Contact us today for a FREE Digital Analysis of your website!

“The key is knowing where to advertise.

Media Planning

Research driven strategy unveils the most effective media platforms for client’s products/services

  • Define the marketing problem and conduct industry research
  • Translate the marketing requirement into attainable media objectives
  • Define media solution by formulating media strategies
  • Manage production and placement of ads across multiple platforms

Contact us today for a FREE Digital Analysis of your website!

“Expertise, Saving Time, Saving Money, Brand Development.

Advertising Consulting

Our experienced advertising consultants facilitate placement of optimized marketing messages.

  • Provide research driven advice on the most effective advertising channels to utilize
  • Manage production of marketing materials for the given advertising channel
  • Manage contracts for publication space and delivery of marketing materials

Contact us today for a FREE Digital Analysis of your website!

“Social media creates long-lasting synergy.

Social Media Integration

Connect all social media/blog profiles to your website for a consolidated web presence.

  • Ensures users can move between online profiles with ease.
  • Increase website visits and backlinks.

Contact us today for a FREE Digital Analysis of your website!

Total Influence Marketing Blog
overlappingBrowsers

The “Browser War” At A Glance

  Remember a long, long time ago, once upon a time, clicking on a single icon to embark on your journey upon the world wide web? Think “navigation” and the long, expensive “per minute” sessions within a literal ocean of data. Well, times have changed. The “dot com boom”, that emerged from the success of […]

change_love_fear_crpd

Change Is Good!

We’ve all heard the classic phrase “Change is good.”. We at Creative Car Ads couldn’t agree more. With companies like Google changing the way they do business, we decided it was time for a change for us, too. We have recently redesigned our website and would like to invite you to see these changes for […]

content-question_750

Where Does Your Content Lead?

These past couple weeks were some of the busier ones in the digital space. A new slew of link networks got zapped. Google I/O introduced a couple of new products and services. A restaurant had all of their social media accounts simultaneously hacked… or so they say. Do you know what came out of these […]

About Us

Our Total Influence Marketing team members are “Experts in Digital Persuasion.” Whether you need SEO, SEM, Website Maintenance, Social Media Marketing and Integration, Content Development, Email Marketing, TV and Radio Production or just Media Planning, Total Influence Interactive Marketing Solutions has you covered. We offer the comprehensive, nimble approach your company needs to compete in this interactive, fast-paced world.

“Experts in Digital Persuasion
Rob Young

Rob Young

President, CEO

Rob is the President/CEO of Communicating Results Group, a collection of full service automotive marketing companies based in Greenville, South Carolina. Our flagship automotive advertising agency, Creative Car Ads, Interactive Internet and digital automotive advertising agency, Dealership Online Marketing, along with our award winning full service studio, HD Pro Production, creating automotive dealership videos and radio commercials, all under the umbrella of Communicating Results Group.

Click to view Rob’s full bio!

Mr. Young is the founder and President of Creative Car Ads. He believes in personal service and taking a back-to-basics, hands-on approach to fostering the agency-client partnership. His winning formula is to keep communication lines open, develop and stick to a well thought-out strategy, and execute flawlessly.

Starting and establishing successful businesses is Young’s passion. He was recruited to help launch two television stations and directed the branding, marketing and sales plans for those operations. From there he was hired as General Manager of a five-franchise car dealer in Florida. Later, Young formed an internet branding company focused on automotive and retail marketing. After Media General Corporation absorbed that company, Young joined a specialized automotive advertising agency and managed several multi-franchise automobile dealership accounts. When he noticed that clients were taking their business to the agency to capitalize on his personal expertise, Young decided to establish his own firm. That firm is Creative Car Ads, a full-service automobile advertising agency located in Greenville, South Carolina at the cross roads of the new south. It is a reflection of Mr. Young’s 25 year career as an advertising, media and automotive retail dealership marketing professional.

Ed Creighton

Ed Creighton

Division President

From running large, multi-point automotive franchises, to owning and operating advertising and marketing platforms, Ed has been with the team at Creative Car Ads for over eight years. Ed is an online marketing expert and continues to stay on the cutting edge of automotive digital marketing with our dealership online marketing company, Total Influence. If your dealership has online marketing needs, Ed is your guy. He will foster the relationship between you and the agency, ensuring the success of your campaigns, while planning and forecasting your advertisements.

Click to view Ed’s full bio!

From running large, multi-point automotive franchises, to owning and operating advertising and marketing platforms, Ed has been with the team at Creative Car Ads for over eight years. Ed is an online marketing expert and continues to stay on the cutting edge of automotive digital marketing with our dealership online marketing company, Total Influence. If your dealership has online marketing needs, Ed is your guy. He will foster the relationship between you and the agency, ensuring the success of your campaigns, while planning and forecasting your advertisements.

With over 10 years of automotive management, Ed is very familiar with and skilled in the day-to-day operations of an automotive dealership. Ed understands the challenges, external and otherwise, facing today’s automotive dealer. In this capacity Ed was the liaison between agency and dealership, working both ends, defining target audiences and tailoring campaigns to meet dealership needs and budget requirements. Ed also enjoyed a stay as a publisher of a newspaper automotive section gaining experience creating various echelons of institutional, image, informational and cooperative print promotions before uniting with the agency.

Ed holds degrees from the Community College of the Air Force and University of Maryland in Business Management.

Michelle Holdorf

Michelle Holdorf

Interactive Media Manager, Content Strategist

Michelle is an expert at utilizing the power of social media, online marketing and search engine optimization, having done so for close to 60 of the most successful dealerships on the Eastern seaboard.

Click to view Michelle’s full bio!

Michelle is an expert at utilizing the power of social media, online marketing and search engine optimization, having done so for close to 60 of the most successful dealerships on the Eastern seaboard. Her knowledge and reputation on utilizing dealership web tools to successfully engage their online presence makes her sought after in the business. Michelle strives to ensure that your web presence is not just streamlined with your brand, but that your brand resonates in your customer’s top of mind awareness and search engine capabilities.

Having been on a personal quest for knowledge at a young age, Michelle taught herself how to read when she was four and graduated high school at 16. She enjoys reading, swimming, hiking, video-gaming, and learning anything new. She is the mother of two boys, and is also an editor for holistic physician and astrologer Dr. Loretta Standley, author of “And Who Are You? – A Daily Regimen for the Soul.”.

John Jennings

John Jennings

Senior Vice President, Creative Director

Mr. Jennings brings over 30 yrs. of experience to the table, and oversees the creative direction of all advertising for Communicating Results Group.
Jennings’ artistic talents emerged when he was two years old when his adoptive parents took him to a specialist to find out why he could write his name at such an early age. After testing, it was determined that he couldn’t write, but instead was “drawing” what he saw. At the age of ten he was united with his aunt, world-renowned artist Ina Mae Bergman, for formal training. After his family relocated from Oklahoma, Jennings resumed his studies at Masseur Museum of Fine Arts in Louisiana.

Click to view John’s full bio!

Mr. Jennings brings over 30 yrs. of experience to the table, and oversees the creative direction of all advertising for Communicating Results Group.

Jennings’ artistic talents emerged when he was two years old when his adoptive parents took him to a specialist to find out why he could write his name at such an early age. After testing, it was determined that he couldn’t write, but instead was “drawing” what he saw. At the age of ten he was united with his aunt, world-renowned artist Ina Mae Bergman, for formal training. After his family relocated from Oklahoma, Jennings resumed his studies at Masseur Museum of Fine Arts in Louisiana.

He began his professional career with Gannett News as an advertising layout artist, advancing to advertising art director and finally graphics editor and creative director during his nine year stay. His accolades at Gannett included over 50 Associated Press, Best of Gannett, and advertising’s Addy Awards. An accomplished wildlife artist, Jennings work has been auctioned off at Ducks Unlimited Banquets and he recently served as the Ducks Unlimited South Carolina State Webmaster and Art Committee Chairman. He is also a member of the Native American Journalist Association.

John relocated to Greenville, South Carolina to join Gerber Childrenswear as senior designer and also taught advanced Photoshop and Freehand classes at the Southern Institute for Advanced Technologies.

He joined Rob Young for the 1999 launch of an internet branding company and remained with him for the launch of Communicating Results Group.

Lindsey Young

Lindsey Young

Director, Business Development

Lindsey hailed from Florida State University with a degree in marketing while a member of the Phi Eta Sigma Honor Society, and Zeta Tau Alpha Sorority. Starting off in event marketing with one of the largest charity golf events in the country, Bi-Lo Charities, Bi-Lo corporate then moved her into retail marketing at the corporate headquarters. She is by far our most energetic team member, working with our clients to obtain maximum sales results.

Click to view Lindsey’s full bio!

Lindsey hails from Florida State University with a degree in marketing while a member of the Phi Eta Sigma Honor Society, and Zeta Tau Alpha Sorority. Starting off in event marketing with one of the largest charity golf events in the country, Bi-Lo Charities, Bi-Lo corporate then moved her into retail marketing at the corporate headquarters. She is by far our most energetic team member, working with our clients to obtain maximum sales results.

Ray Mitchell

Ray Mitchell

Web Development, Digital Management

A mountain boy from the Commonwealth of Virginia, Ray Mitchell has spent the better part of the last ten years working as a freelance web designer, graphic designer, and web developer. Having worked for clients ranging from local businesses to high profile NASCAR personalities, he has built up a wealth of experience in delivering high quality work on a routine basis.

Click to view Ray’s full bio!

A mountain boy from the Commonwealth of Virginia, Ray Mitchell has spent the better part of the last ten years working as a freelance web designer, graphic designer, and web developer. Having worked for clients ranging from local businesses to high profile NASCAR personalities, he has built up a wealth of experience in delivering high quality work on a routine basis.

In addition to traditional web design and development, Ray is also our resident ‘Code Ninja’. So, when it comes to working with CMS platforms such as eBizautos, Cobalt, WordPress, and Joomla, Ray can get more out of your website than what’s ‘on the box’.

Get in touch!

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Total Influence

Total Influence